Man we were riding HIGH! We had an innovative one of a kind concurrent training system that produced INSANE gains in strength, muscle size, fat loss, aerobic conditioning, anaerobic conditioning and sporting performance, simultaneously!
We had a hugely successful live certification that fitness professionals the world over were raving about! We had THOUSANDS of client testimonies from all over the world and coaches who’d earned as much as half a MILLION dollars from a single location in the process!
So you can guess what my next move was right?
Pulling the certification off the market
That’s right, I then…pulled it OFF the market!
Yeah…you weren’t expecting that huh? Well don’t feel bad, you’re not alone. I wasn’t expecting to do that either. Why would I pull an already proven successful program from the market? Because I knew it could be better and I’m committed to creating the best solutions that deliver long-term success for all those we serve around the world. As great as many aspects of the product were, I felt something just wasn’t right. Holistically things weren’t as optimal as they could be, I could tell, it’s my baby, and nobody knows our own babies like we do right?
The three-day event was great, and EVERYONE went away with their minds were blown …which was the first problem as I saw it. Pop quiz time, how do you cram 10 years’ worth of programmatic and dietary evolution/education into 3 days? Answer…you DON’T! It CAN be done, and we did it very well. But just because you CAN doesn’t mean you SHOULD. Just because something works WELL doesn’t mean it’s the OPTIMAL option. But, as you know, everything in life is a process and hindsight is always 20/20.
So with the 3-day live event being information overload, it sure was a good thing that the coaches were also given instant unlimited access to an incredibly detailed online manual that left no stone unturned right? Well yes, it WAS a good thing, it was a great thing in fact, but was it the OPTIMAL thing? Looking back on it from where I’m sitting right now…no!
But again, when the program first launched worldwide it wouldn’t have been logistically feasible to structure its delivery any other way than we did.
Bigger, stronger, more powerful than ever before:
Body Transformation Business
However, the huge global success that we had afforded me the ability to take a step back from the coach recruitment process, cancel a years’ worth of certification dates, and allowed me to concentrate my time and energy purely on product improvement for YOU, the future A12 business!
So that’s precisely what I did. As UFC World Champ Matt Hughes had once told me, “Iron sharpens iron”, so looking at what (and who) was needed through THIS lens made the answer very clear to me. I decided to finally join forces professionally with my longtime friend Sean Greeley (the CEO of NPE). If you’re currently working in the fitness industry and you don’t know who Sean or his company NPE are, I’m surprised you can get internet under that rock where you’re living. NPE offers world leading fitness business solutions, and have so far successfully served 36,000 + Fit Pro’s worldwide and been listed on the INC 500/5000 on a staggering 8 occasions in the last 11 years!
That’s me with Sean Greeley (middle) and A12 Media Producer, Dwayne Matthews
I’m delighted to tell you that Sean hasn’t just plotted the new course…he’s onboard the ship! Watching Sean’s all-out involvement with the evolution of this product on every level is truly watching a master at work. At this stage, it has become profoundly obvious to me that he has been the missing piece of the A12 jigsaw.
Having worked exclusively with Sean’s crack team of some of the World’s leading experts in the areas that we’d identified for improvement. Then, after some considerable investment, and 18 months of the most intense work of my life, we developed something absolutely unique which stands alone in its field! WAY more than just a certification, the A12 is now a 360 degree body transformation business in a box!