“Insanity: doing the same thing over and over again and expecting a different result” Albert Einstein
It is often said that human beings are creatures of habit. That we follow routines and follow routines and follow routines, that we are inherently suspicious of change. At worst, our inherent suspicion of change leads us to conflict within ourselves and with others. At best we choose to continue to “plough the same field” and hope for the best.
These observations on the human condition are true. Many people, including fitness professionals, fall into this category.
“I am part of everything that I have read” Theodore Roosevelt
As a ‘fitness professional’ you are the sum total of all your experiences and choices that have driven you to the point where you are now. However, the ‘choices’ we make in life can send us down alleyways and dead-ends. How many times have you invested in a program that you thought would “turn things around” or “revolutionize your business”. If as a fitness professional you’re stuck in a rut or maybe you just strive to be best you can be, then you need to apply a template on further professional development decisions.
Your Decisions
“He who opens a school door, closes a prison” Victor Hugo
Having the ability and opportunity to liberate yourself from bad decision-making when it comes to your professional development is critical, for you and your business. So here is what we call “The Big Four” decision template:
Will this decision lead me:
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To be very successful in business and in life
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To be considered the best of the best
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To change lives, helping my clients become the best version of themselves
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To do all of the above in the shortest time possible (time is money)
Not everybody wants to be exceptional, that’s OK, but if that is the case then the opportunity we are presenting is not for you. If you are concerned about all abovementioned points of the “The Big Four”, if you do want to become truly “exceptional” then read on.
Your Knowledge
“An investment in knowledge pays the best interest” Benjamin Franklin
If you are reading further then you are truly interested in actually implementing “the Big Four”. The fitness industry has become informed by the ‘latest thing’ culture and mediocrity, where everyone is a winner and professional standards are diluted to the point of inconsequence.
Within this quagmire real knowledge is as rare as hens teeth. Real knowledge that will allow you to rise above the herd and stay there. Navigating the fitness industry quagmire and negotiating good information from bad is an unfortunate truth. But it does not have to be that way.
You can choose to extract yourself from this mess. You need to finally invest in a solution that actually works and delivers on the “Big Four”. You need to finally invest in a solution that “pays back” over and over and over again. We can do this together, and make a truly revolutionary change in the fitness industry. This global process starts with YOU.
Your Solution/Our Certification
“Education is the most powerful weapon which you can use to change the world” Nelson Mandela
The solution we offer to deliver on the “Big Four” is our Instructor Certification. The “Big Four” actually emerge from Amazing 12 Week Physique program. Our Instructor Certification program is probably the most eagerly anticipated development in the fitness industry. The Amazing 12 Week physique has been 10 years in the making.
